vlayer docsData lookups
Profile interpretation
Interests, persona, brand affinities and audience size for a public profile, each with the evidence behind it.
Send a handle and get back a structured read of who this person is, ready to use at onboarding: personalize the first screen, segment the user, or route them to the right programme.
This feature is available on demand (opens in a new tab).
Input: platform and handle. One handle is one platform.
What you get
| Field | What it holds |
|---|---|
summary | Two or three sentences on who they are |
interests | Topics, ranked by how strongly they show up |
persona | Creator, brand or everyday user, and their niche |
brandAffinities | Brands and accounts they follow or mention |
audienceTier | Size bucket from follower count, for example nano, micro, mid or macro |
activity | How often they post and how recently |
languages, location | Only when the profile or posts state them |
evidence | For each interest and affinity, the posts or followed accounts it came from |
Every interest and affinity comes with its evidence, so you can see why it is there.
An example output for a made-up Instagram creator:
{
"platform": "instagram",
"handle": "creator_jane",
"summary": "Trail runner and home barista who posts race recaps and gear reviews.",
"interests": [
{ "topic": "trail running", "strength": 0.92 },
{ "topic": "specialty coffee", "strength": 0.61 }
],
"persona": { "type": "creator", "niche": "outdoor fitness" },
"brandAffinities": ["Salomon", "Blue Bottle Coffee"],
"audienceTier": "micro",
"activity": { "postsPerWeek": 3, "lastPostedDaysAgo": 1 },
"languages": ["en"],
"location": "Denver, US",
"evidence": [
{ "claim": "trail running", "source": "caption", "excerpt": "Long run before sunrise" },
{ "claim": "Blue Bottle Coffee", "source": "caption", "excerpt": "Morning pour-over" }
]
}What it reads
| Platform | Reads | Following |
|---|---|---|
| Bio, business category, post captions | No | |
| TikTok | Bio, video captions | One page of followed accounts, with their bios |
| YouTube | Channel description, video titles and descriptions | No |
| X | Bio, one page of the latest posts | One page of followed accounts, with their bios |
Only TikTok and X list the accounts a profile follows. Further pages are a Following lookup.
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