vlayer docsIntroduction
vlayer is the only provider of both private and public social data verification, powering Vouch and the Social Data API.
vlayer (opens in a new tab) builds verified user data products for businesses that reward, incentivize or pay users for what they do.
Creator campaigns, signup bonuses, referral commissions, switching offers, loyalty tiers. All of them pay out on an assumption about the person receiving the money. We turn that assumption into a verified fact, taken from the platform's own data rather than a screenshot, a media kit or an estimate.
Reward the right users. Verify the right actions. All from one place.
Why businesses use us
Companies spend heavily on incentives yet know very little about the person collecting them. The usual ways of checking all fail in the same way:
| The usual approach | Why it breaks |
|---|---|
| Ask for a screenshot | Trivial to edit, expensive to review, unstructured |
| Trust what the user tells you | Self-reported, and inflated more often than not |
| Use the platform's API | Often has no such endpoint, needs a partnership, or exposes only a subset |
| Buy third-party data | Estimates and inference, not what the account actually shows |
We replace action → screenshot → upload → manual review → reward with action → verify → reward.
That changes two numbers you already track. Incentive spend stops leaking to users who never qualified, because eligibility is checked before the payout rather than argued about after it. And the manual review queue disappears, along with the friction that made users abandon the claim.
Two products
Which one you need depends on your use case.
Vouch — private data
The user logs in and proves private account data: audience, purchases, balances.
Social Data API — public data
Look up public post and profile data server-side: comments, likers, metrics. No user login.
Vouch
Vouch is vlayer's user-facing verification product. A user logs into their own social account so Vouch can confirm private, account-level attributes — ownership, account age, activity, audience demographics, and sponsored posts — straight from the platform's own data. Each redirect starts a verification attempt; a successful verification returns the confirmed data to your webhook, with no screenshots and no manual review.
Screenshots are easy to forge, and platform APIs limit what you can read. Vouch takes a different route:
- Any social platform: verify data from any account a user can log into online.
- No platform partnerships: no platform API keys or partnership agreements required.
- Privacy-first: users control their accounts; you receive only the verified data.
- Two verification modes: web proof verification (opens in a new tab) by default, or video verification (opens in a new tab), screen-recorded and AI-reviewed, for sources a web proof cannot reach.
Use it to vet creators, enable community access, and reduce fraud. Start with the overview →
Vouch is not only social. The same catalog verifies purchases, subscriptions, balances, transactions and customer tenure. See the full range →
Social Data API
No user redirect or login required. Call the API directly to pull publicly available attributes about a given post, reel, or story on Instagram or TikTok: comments, likers, metrics, and creator profiles. Use it to confirm that a specific handle commented on or liked a post, then reward the user with your own logic. Start with the overview →
How it works
Both products follow the same four steps; only the last one differs.
Connect with our team
Tell us what you need to verify and get your credentials.
Choose what to verify
Pick the data that decides whether a user qualifies for your reward.
Integrate with our API
Add a few API calls to your app or backend.
Receive verified data
Vouch posts each result to your webhook, so authenticate the request first. The Social Data API returns the data in the response to your call. Either way, you use it to qualify or reward the user.
What teams build with us
Three examples. Each name links to its solution: who it is for, how the flow runs and which product it uses.
- Creator campaigns and partnerships: A marketplace checks a creator's reach from their own Instagram account, and the brand sees the sponsored post is live before it pays.
- Social engagement rewards: A loyalty programme gives points to every member who commented on its launch reel, and nobody uploads a screenshot.
- Signup, switching and tenure bonuses: An exchange pays its switching bonus only to users who prove their trading volume with a competitor.
Trusted by
Loyalty platforms, marketplaces, exchanges, fintechs and betting operators use vlayer to verify users before they pay them.
Get in touch
Book a call (opens in a new tab) to discuss the signals you need, request a data source, or get production credentials.
Where to start
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