vlayer docsIntroduction
vlayer is the only provider of both private and public social data verification, powering Vouch and the Social Data API.
vlayer builds verified user data products for businesses that reward, incentivize or pay users for what they do.
Creator campaigns, signup bonuses, referral commissions, switching offers, loyalty tiers. All of them pay out on an assumption about the person receiving the money. We turn that assumption into a verified fact, taken from the platform's own data rather than a screenshot, a media kit or an estimate.
Reward the right users. Verify the right actions. All from one place.
Why businesses use us
Companies spend heavily on incentives yet know very little about the person collecting them. The usual ways of checking all fail in the same way:
| The usual approach | Why it breaks |
|---|---|
| Ask for a screenshot | Trivial to edit, expensive to review, unstructured |
| Trust what the user tells you | Self-reported, and inflated more often than not |
| Use the platform's API | Often has no such endpoint, needs a partnership, or exposes only a subset |
| Buy third-party data | Estimates and inference, not what the account actually shows |
We replace action → screenshot → upload → manual review → reward with action → verify → reward.
That changes two numbers you already track. Incentive spend stops leaking to users who never qualified, because eligibility is checked before the payout rather than argued about after it. And the manual review queue disappears, along with the friction that made users abandon the claim.
Two products
Which one you need depends on your use case.
Vouch — private data
The user logs in and proves private account data: audience, purchases, balances. 210 sources.
Social Data API — public data
Look up public post and profile data server-side: comments, likers, metrics. No user login.
Vouch
Vouch is vlayer's end-user-facing verification product. A user logs into their own social account so Vouch can confirm private, account-level attributes — ownership, account age, activity, audience demographics, and sponsored posts — straight from the platform's own data. Each redirect starts a verification attempt; a successful verification returns the confirmed data to your webhook, with no screenshots, no manual review, and nothing an AI-generated screenshot or inflated metric can fake.
Screenshots are easy to forge, and platform APIs limit what you can read. Vouch takes a different route:
- Any social platform: verify data from any account a user can log into online.
- No platform partnerships: no platform API keys or partnership agreements required.
- Privacy-first: users control their accounts; you receive only verified proofs.
- Two verification modes: the standard cryptographic web-proof flow by default, or AI-reviewed video verification for sources that cannot be notarized.
Use it to vet creators, enable community access, and reduce fraud. Start with the overview →
Vouch is not only social. The same catalog verifies purchases, subscriptions, balances, transactions and customer tenure across 210 sources and 79 platforms. See the full range →
Social Data API
No end-user redirect or login required. Call the API directly to pull publicly available attributes about a given post, reel, or story on Instagram or TikTok: comments, likers, metrics, and creator profiles. Use it to confirm that a specific handle commented on or liked a post, then reward the user from a webhook. Start with the overview →
How it works
Both products follow the same four steps.
Connect with our team
Tell us what you need to verify and get your credentials.
Choose what to verify
Pick the data that decides whether a user qualifies for your reward.
Integrate with our API
Add a few API calls to your app or backend.
Receive verified data
Results arrive at your webhook. Authenticate each request, then use the data to qualify or reward the user.
What teams build with us
See how verified social data fits into real products:
- Creator marketplaces: A marketplace validates an influencer's reach and audience demographics straight from their Instagram account. See walkthrough →
- Brand partnerships: A brand confirms a sponsored post is live on the creator's account before releasing payment.
- Community access: A community platform admits members only after they prove ownership of an active social account.
Trusted by
Marketplaces, agencies, fintechs and loyalty platforms use vlayer to verify users before they pay them.
Get in touch
Book a call to discuss the signals you need, request a data source, or get production credentials.
Where to start
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